Last updated: 11/28/2023

Severn Peanut Company, Inc. D/B/A Hampton Farms ("Company" or "we" or "us" or "our") respect your privacy and are committed to protecting it through our compliance with this privacy notice ("Privacy Notice").

This Privacy Notice describes the types of personal information we may collect from you or that you may provide when you visit the website www.hamptonfarms.com (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Notice does not apply to information collected by (i) us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries) or (ii) any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website. 

Please read this Privacy Notice carefully to understand our policies and practices regarding your personal information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Privacy Notice. This Privacy Notice may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates.

INFORMATION WE COLLECT

Our Website collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("personal information").  This personal information includes:

• Identifiers: Your full name, address, email, account names, company name, telephone number, unique personal online identifier, and Internet Protocol (“IP”) address.
• Commercial Information: Records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Internet or Similar Network Activity: Your browsing and search history, information on your interaction with our Website and advertisements, and information about the communications sent to you.
• Metadata: Information about the communications sent to you such as source and destination information, IP address, and interaction status.
• Geolocation Data: When you use our Website to locate a store or local retailer that carries our products.
• Cookies and Other Technologies: Website cookies and similar technologies to distinguish you from other visitors and compile information about the usage of our Website. For further information, please see COOKIES AND OTHER TRACKING TECHNOLOGIES.

Personal information does not include publicly available information from government records or aggregated or de-identified data which does not relate to an identified or identifiable natural person or cannot be linked to or identify an individual.

HOW WE COLLECT YOUR PERSONAL INFORMATION

Our Website obtains the categories of personal information listed above from the following categories of sources:

• Directly From You: You may give us information about you by filling in forms, accessing or utilizing our Website, creating an account with us, submitting an order, requesting support, subscribing to our newsletters, requesting information or materials (e.g. recipes), registering for giveaways and other contests, participating in surveys, submitting questions or comments, or by corresponding with us by email or otherwise through the Website.
• Automated Technologies: As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. We may also use these technologies to collect information about your online activities over time and across third-party Website or other online services (behavioral tracking).
• Third parties: We may receive information about you if you visit other Websites employing our cookies or from third parties including, for example, advertising networks, advertising partners, analytics providers, or through publicly available data, such as social media (like LinkedIn, Facebook, and others).

HOW WE USE YOUR PERSONAL INFORMATION 

We may use your personal information for one or more of the following purposes:

• Provide Our Products.We use your personal information to provide you with our products, process transactions and payments, fulfill orders, and verify your customer information.
• Website Delivery.We may use your personal information to provide, operate, and improve the Website, our services, and our business.
• Marketing and Advertising.We may use your personal information to send you direct marketing communications, surveys, sweepstakes, and contest information. We may also use your personal information to deliver content and service information relevant to your interests, including targeted offers, marketing communications and ads through our Website, third-party sites, and via email.
• Meet compliance and legal obligations.We may use your personal information to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; protect our, your or others’ rights, privacy, safety, or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements or our internal policies; and enforce the terms and conditions that govern the Website.
• Fraud Detection and prevention.We may use your personal information to prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.
• With your consent.We may specifically ask for your consent to collect, use, or share your personal information, such as when required by law.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

HOW WE SHARE YOUR PERSONAL DATA 

We may share your personal information by disclosing it to a third party for business purposes, subject to your right to opt-out of certain disclosures. For more on your personal information opt-out rights, see PERSONAL INFORMATION OPT-OUT RIGHTS. 

Company may share your personal information in the following ways:

• Service Providers.Third parties that provide services on our behalf or help us or our business (such as data cloud providers, information technology, customer support, email delivery, marketing, consumer research and website analytics).
• Advertising Partners.We may share information with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Website and other online services we do not operate (e.g., targeted and cross-context behavioral advertising, which means displaying advertising to you based on personal information obtained or inferred from your activities over time across different websites, applications, and other online services we do not operate). These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such information for such purposes. To request additional information regarding our disclosure of personal information to third parties for their direct marketing purposes please send an email to hfonlinecontact@hamptonfarms.com.
• Analytic Partners. To third-party analytics service providers for the purpose of enhancing our Website and improving the effectiveness of our advertising, including:
  • Targeting specific audiences based on users’ location and interests related to the search query.
  • Personalizing the ads that users see based on their search queries.
  • Optimizing our campaigns based on front-end metrics provided by ads and analyticis (e.g. clicks and webpage impressions).
  • Tracking the performance of our campaigns and measuring key metrics such as clicks, conversions, and return on investment to understand how our campaigns are performing and make data-driven decisions.
• Third parties designated by you.We may share your personal information with third parties where you have instructed us or provided your consent to do so.
• Business and marketing partners.Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
• Professional advisors.Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
• Legal authorities.Law enforcement, government authorities, regulatory agencies, and third parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above, and in compliance with applicable law.
• Business transferees.Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Company or our affiliates (including, in connection with a bankruptcy or similar proceedings).

COOKIES AND OTHER TRACKING TECHNOLOGIES

Our Website uses technologies, such as cookies, tags, pixels, meta pixels, web beacons, and similar script, to store and/or share information about website visitors, their systems, and browsers. The information collected by cookies and tracking technologies varies and can be of a personal nature (information that directly or indirectly can identify you) and of a non-personal nature (information that does not identify directly or indirectly any single individual, such as cookies used to enable language settings on a website). Information of a personal nature may include, but is not limited to, details regarding the device you are using, the browser you are using, your IP address, the previous website you visited, whether you clicked on one of our ads, and your browsing behavior over time and across third-party websites and other online services (known as cross-context behavioral tracking).

When you visit our websites for the first time, a cookie consent banner may prompt you to customize your cookie preferences in our Cookie Preference Center .

We also use web beacons on in our email communications. For example, we may place web beacons in marketing emails that notify us when you click on a link in the email that directs you to our Website. To unsubscribe from marketing emails, click the link at the bottom of the email marked “Unsubscribe.” Please note that you cannot opt out of receiving transactional emails related to our products.

The following describes how we use different categories of cookies:

• Strictly Necessary Cookies. Strictly necessary cookies are necessary for our Website to function and cannot be switched off in our systems. If you have chosen to identify yourself to us, we may place a cookie on your device that allows us to uniquely identify you when you are logged into our Website and to process your online transactions and requests.
• Functional Cookies. Functional cookies enhance function and performance of the Website. They also allow us to analyze the use of the Website to evaluate and improve customer experience.  If you do not allow functional cookies then some or all services may not function properly.
• Targeting Cookies. Targeting cookies may be set through the Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device.
• Performance Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Website.

Cookie declaration

PREFERENCES

We strive to provide you with choices regarding the personal information you provide to us. There are mechanisms to provide you with control over your information:

• Cookie Tracking. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
• Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to hfonlinecontact@hamptonfarms.com or using the Do Not Sell My Personal Information link on the Website (see PERSONAL INFORMATION OPT-OUT RIGHTS).
• Promotional Offers from the Company. If you do not wish to have your email address or contact information used by the Company to promote our own or third parties' products or services, you can opt-out by clicking the "unsubscribe" link in any email, or by sending us an email stating your request to hfonlinecontact@hamptonfarms.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, product service experience or other transactions.
• Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt-out by sending us an email with your request to hfonlinecontact@hamptonfarms.com or using the Do Not Sell My Personal Information link on the Website (see PERSONAL INFORMATION OPT-OUT RIGHTS).
• Do Not Track. Do not track is a privacy preference that you can set in your web browser. When you turn on the do not track signal, the browser sends a message to websites requesting them not to track you.
• Global Privacy Control. Global privacy control is a browser-based technical specification that you can use to signal your privacy preference for behavioral advertising.  Certain browsers and extensions will allow you to enable GPC or enable GPC by default; you can learn more at globalprivacycontrol.org.  If you enable GPC, our cookie preferences tool will automatically turn off all targeting cookies on our websites in response to the signal from that browser or device.      

PERSONAL INFORMATION OPT-OUT RIGHTS

Although we do not "sell" or "share" personal information for money, we engage in routine online activities (such as targeted or cross-contextual advertising) with third parties in ways that could be considered a “sale” or “sharing” as defined under applicable privacy laws.

You have the right to opt out of our processing, sale, or sharing of your personal information for targeted or cross-context behavioral advertising.  To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following Internet Web page.

DATA SUBJECT RIGHTS

You have certain rights regarding our processing of your personal information under applicable data protection laws. This section describes these rights and how you can exercise them.  Please note these laws may provide limitations or exceptions that apply to these rights. We have described these rights generally, without noting all applicable jurisdictions, limitations, or exceptions. When you make a request to exercise any of these rights, we may provide more detailed information regarding any exceptions or limitations that apply.

• Right to know. You have the right to ask us to confirm whether or not we process your personal information, the categories of personal information we have collected and the sources from which we collect it, our purposes for collecting your personal information, the categories of third parties to whom we disclose your personal information, and the specific pieces of personal information we have collected about you.
• Right to access. You have the right to request a copy of your personal information and supplementary information.
• Right to correction/rectification. You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete information you believe is incomplete.
• Right to erasure/deletion. You have the right to request that we erase or delete your personal information, under certain circumstances and subject to certain exceptions.
• Right to restriction of processing. You have the right to restrict the processing of your personal information, under certain circumstances.
• Right to data portability. You have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format that allows you to transmit the data to another controller without hindrance. You also have the right to request that we transmit this data directly to another controller.
• Right to withdrawal of consent. In the event our processing of your personal information is based on your consent, you may withdraw your consent at any time. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to object to processing. You have the right to object to the processing of your personal information at any time, under certain circumstances.
• Right to opt out of our processing, sale, or sharing of personal data. You have the right to opt out of our processing, sale, or sharing of your personal information for targeted or cross-context behavioral advertising, which means displaying advertising to you based on personal information obtained or inferred from your activities over time across different websites, applications, and other online services we do not operate.
• Non-Retaliation. You have a right not to receive discriminatory treatment for exercising the rights described above.

EXERCISING DATA SUBJECT RIGHTS

Except as otherwise noted above, to exercise any of the above rights or if you have any questions about this Privacy Notice, please submit them through our hfonlinecontact@hamptonfarms.com or calling 1 (757) 654-1400.

• Making a Request; requests by others on your behalf. Only you, or someone legally authorized to act on your behalf (this includes an authorized agent), may make a verifiable consumer request related to your personal information using the methods described above. The response we provide will also explain the reason we cannot comply with a request, if applicable.
• Fees. You will not have to pay a fee to access your personal information or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
• Information we may need from you. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information or to exercise any of your other rights, such as your first and last name, email address, mailing address, telephone number, or other information necessary to verify your identity or that your representative is authorized to act on your behalf. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to assist with our response. Any personal information provided to us for verification and fraud-prevention purposes will only be used for that purpose and such information will be deleted as soon as practical after processing your consumer request.
• Timing. We try to respond to all legitimate requests within one month of receipt of the request. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
• Appeals. If we refuse to take action on your request, you may appeal that refusal by contacting us through our hfonlinecontact@hamptonfarms.com or calling 1(757) 654-1400.

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We store your personal information for different time periods depending on the category of personal information and the nature of relationship that you have with us. We determine how long we need personal information on a case-by-case basis, but our goal is to keep your personal information for as short period as possible to achieve the purpose for which personal information is collected. We consider the following criteria when we are making decisions on how long we will retain your personal information: 

• The category of personal information. 
• Whether the personal information is typically deleted based on specific schedules, such as marketing information. 
• Whether the personal information is necessary to operate or provide our services. 
• How long we need to retain the personal information to comply with our legal obligations.
• Our legitimate interests or legal purposes, such as network improvement, fraud prevention, record-keeping, promoting safety, security and integrity, or enforcing our legal rights.  

HOW WE PROTECT YOUR PERSONAL DATA

Company takes precautions including administrative, technical, and physical measures to help safeguard against the accidental or unlawful destruction, loss, alteration and unauthorized disclosure of, or access to, the personal information we process or use. Please note, though, that no provider can guarantee security, especially when providing services that rely on the public internet or during transmission through the interconnected landscape of telecommunications. You are solely responsible for protecting your account password(s), limiting access to your devices, and signing out of Website after your sessions. You are responsible for any activity conducted using your credentials or passwords. If you believe your password to any of our Website or systems has been compromised, please notify us immediately at hfonlinecontact@hamptonfarms.com.

LINKED WEBSITES

For your convenience, hyperlinks may be posted on our Website that link to other Website (“third-party sites”). We are not responsible for the privacy practices of any third-party sites or of any companies that we do not own or control. We do not control these third parties' tracking technologies or how they may be used. This Privacy Notice does not apply to third-party sites. Third-party sites may collect information in addition to that which we collect on our Website. We do not endorse any of these third-party sites, the services or products described or offered on such third-party sites, or any of the content contained on the third-party sites. We encourage you to read the privacy notice of each third-party site that you visit to understand how the information that is collected about you is used and protected.

CHILDREN

We do not knowingly collect personal information from children under the age of 16 through the Website. If you are under 16, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Notice by instructing their children to never provide us personal information without their permission. If you have reason to believe that a child under the age of 16 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

CHANGES TO THIS PRIVACY NOTICE

We reserve the right to make corrections or updates to this Privacy Notice at our discretion from time to time. When we do so, we will post the updated Privacy Notice on our website and update the Privacy Notice’s Effective Date. We will notify you of material changes to this Privacy Notice by placing a prominent notice at the top of the Privacy Notice for thirty (30) days and/or by sending a notice to the customer email address you have provided us. We encourage you to periodically review this Privacy Notice.

HOW TO CONTACT US

If you have questions about this Privacy Notice, concerns, or questions, please contact hfonlinecontact@hamptonfarms.com or call 1 (757) 654-1400.

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